The future of SEO according to ,

"Rankings continue to matter more and more for SEO." What is the importance of Rankings in 2015 as far as you're concerned?

What are your favorite strategies to get your site or content ranked in the Google SERPs?

What would you say are the 3 critical elements to be covered in an SEO site audit?

What features do you think are missing in mainstream SEO tools? Are there any processes you'd love to see automated?